Chat With Your Ad Data — Ask Arnold Anything
Stop digging through Ads Manager dashboards and spreadsheets. Just ask Arnold your question in plain language and get an instant, data-backed answer. Arnold has full context of your ad account — every campaign, every creative, every metric — and can answer questions that would take you 30 minutes of manual analysis in seconds.
This is not a generic chatbot trained on blog posts. Arnold is connected to your actual ad data and combines it with proprietary agency knowledge from managing $50M+ in ad spend across 500+ client accounts.
Your Ad Data Is Full of Answers You Never Get to Ask
Every advertiser has questions about their campaigns. Why did CPA spike yesterday? Which audiences are actually driving profitable conversions? How should I allocate my budget increase next month? The answers are buried in your data, but extracting them requires navigating through tabs, filters, date ranges, and breakdowns in Ads Manager — if you even know where to look.
Most advertisers end up making decisions based on surface-level metrics because going deeper takes too long. They check ROAS, glance at CPA, and make gut calls. The rich insights sitting in their data go untouched because the interface makes it too hard to ask the right questions.
Arnold changes that. It sits on top of your data and lets you have a conversation with it. Ask any question, get an answer backed by real numbers from your actual account. No dashboards to configure. No reports to build. Just ask and know.
Real Questions, Real Answers From Your Data
Here are examples of the kind of conversations you can have with Arnold. Every answer is grounded in your actual account data — not generic advice.
Which ad creatives have the best ROAS this month?
Your top 3 creatives by ROAS this month:
- UGC Testimonial — Sarah — 4.8x ROAS ($2,340 spend, $11,232 revenue)
- Product Demo — Kitchen — 3.9x ROAS ($1,890 spend, $7,371 revenue)
- Before/After — Lifestyle — 3.4x ROAS ($980 spend, $3,332 revenue)
All three are video formats. Your static image creatives are averaging 1.7x ROAS by comparison — a strong signal to shift creative production toward video.
Why did my CPA spike last Thursday?
Your CPA spiked 47% on Thursday (from $28.40 to $41.80), driven by two factors:
- CPM increase — Your top ad set 'Broad — Interest Stack' saw CPM rise 32% due to increased auction competition. This pattern appears in 68% of accounts in your vertical around this date.
- Frequency saturation — Your retargeting campaign 'Website Visitors 7d' hit frequency 5.3, causing CTR to drop from 2.1% to 0.9%.
Recommendation: refresh your retargeting creatives and consider widening your retargeting window to 14 days to increase pool size.
How does my account compare to others in e-commerce?
Based on benchmarks from similar e-commerce accounts at your spend level ($5K-$15K/month):
- CTR (1.8%) — Above average. Median: 1.4%.
- CPA ($31.20) — Slightly above average. Median: $27.80.
- ROAS (3.2x) — Strong. Median: 2.6x — your funnel converts well.
- Creative diversity — Your biggest gap. You have 4 active creatives vs. a median of 9 in top-performing accounts.
Increasing creative volume is likely your highest-leverage next step.
What should I do with my budget if I want to scale 30% next month?
To scale from $8,200/month to $10,660/month, here's the approach I'd recommend:
- Scale winner — Increase budget on 'UGC Testimonial — Sarah' from $80/day to $120/day. Frequency is 1.6 with stable CPA — plenty of headroom.
- Reactivate audience — Re-enable 'Lookalike — Purchasers 1%' that performed well 3 weeks ago. At its previous CPA of $24.10, allocating $40/day is low-risk.
- Launch new creatives — Add 2-3 new video creatives to diversify top-of-funnel. Your current winner fatigue timeline is ~18 days, so fresh creatives now will sustain the scale.
Estimated blended CPA at the new budget: $33-$36 (8-15% increase from current).
What You Can Ask Arnold
Arnold is not limited to simple metric lookups. It understands context, correlates data across dimensions, and provides strategic recommendations alongside factual answers.
Performance Deep-Dives
Ask about any metric, any time period, any campaign. Arnold has full context of your account data and can answer complex questions that would take 30 minutes of manual analysis in Ads Manager.
Trend Explanations
When something changes in your account, ask Arnold why. It correlates data across campaigns, ad sets, creatives, and audience segments to identify root causes — not just surface-level observations.
Strategic Advice
Ask Arnold how to approach scaling, budget allocation, creative strategy, or audience expansion. Answers are grounded in your actual data combined with patterns from hundreds of real ad accounts.
Competitive Context
Ask how your performance stacks up against industry benchmarks or what your competitors are doing differently. Arnold combines your account data with competitor intelligence for contextual answers.
Historical Comparisons
Compare this week to last week, this month to last month, or this campaign to one you ran three months ago. Arnold remembers your full account history and can surface patterns over time.
Plain Language, Data-Backed
No SQL queries. No pivot tables. No exporting CSVs to a spreadsheet. Just ask your question in plain English and get a clear, specific, data-backed answer in seconds.
Not a Generic AI — Your Data, Your Context
When you ask Arnold a question, it does not search the internet for a generic answer. It queries your actual ad account data in real-time, cross-references it with its knowledge of ad optimization patterns from hundreds of real client accounts, and synthesizes a specific, contextual answer.
Arnold understands the relationships between your campaigns, ad sets, and creatives. It knows your historical trends, your audience segments, and your account structure. When you ask “why did my CPA go up,” it does not just tell you the CPA went up — it tells you which campaign drove the increase, what changed in that campaign, and what you should do about it.
Every answer also benefits from Arnold's proprietary playbooks — strategic frameworks built from managing $50M+ in ad spend. So when Arnold suggests a course of action, it is not guessing. It is applying the same reasoning a senior media buyer with years of experience would use.
Every Advertiser Asks Different Questions
An e-commerce brand manager might ask “which product categories have the best ad performance this quarter?” A freelancer managing multiple clients might ask “which of my client accounts needs attention today?” An agency account manager might ask “prepare me a performance summary I can send to the client.”
Arnold adapts to your workflow. It does not force you into a rigid dashboard or predefined report. You ask the questions that matter to you, in the way you naturally think about your campaigns, and Arnold meets you there with specific, useful answers.
Related Features
Use Case
Perfect for Agency Account Managers
When a client asks “how are my ads doing?” you need a fast, specific answer — not an hour of digging through Ads Manager. Ask Arnold and get a client-ready summary in seconds.
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