Business goals first
The account objective and targets give the review a frame of reference.
Proprietary Playbooks
Agency experience, applied to campaigns.
Arnold’s proprietary model brings Trendflow’s campaign experience into account analysis, strategy and creative recommendations. See how an observation becomes a proposed test.
Illustrative example · fictional account
Applying a creative-fatigue review
- Account context
- Retargeting campaign · purchase objective · $40 CPA target
- Observation
- Frequency rose while click-through rate fell over two comparable periods.
- Proposed test
- Keep the offer and audience stable. Test a new opening and compare results before changing the budget.
Use the account’s reporting period and conversion data to decide whether this test fits.
A connected recommendation
Performance, creative observations and business context contribute to the proposed action.
Reasoning you can inspect
Review why a recommendation fits the account and what would make the proposed test useful.