Prepare the client review
Use the analysis and its rationale to discuss proposed campaign changes with the client.
Agencies
Keep client priorities in view.
Review each client’s account in its own project. Bring analysis, recommendations and assigned tasks into the same workflow.
Illustrative example · fictional account
Spring Collection · 7 daysRecommended action
Pause this variation and review the next test
Spend$312Conversions3CPA$104CPA target$40
Why this recommendation?
$312 ÷ 3 conversions = $104 CPA, or 2.6 times the $40 target. Check that the reporting period and attribution are complete before acting. A new creative test is a proposed next step, not a guaranteed recovery of the spend.
Coordinate delivery
Assign the resulting tasks to your team and track completion across the work.