Check the period
Review the spend, conversions and account targets for the same time window.
Underperforming Ads
Review the ads that need attention.
Find candidates for pausing or changing, with the reporting context and rationale available for review. The existing Kill List feature helps organize those recommendations.
Illustrative example · fictional account
Spring Collection · 7 daysReview for pausing
Pause this variation and review the next test
Spend$312Conversions3CPA$104CPA target$40
Why this recommendation?
$312 ÷ 3 conversions = $104 CPA, or 2.6 times the $40 target. Check that the reporting period and attribution are complete before acting. A new creative test is a proposed next step, not a guaranteed recovery of the spend.
Consider the context
Recent launches, attribution delays and tracking problems can change how a result should be interpreted.
Apply the decision
Pause or adjust the ad in your ad platform when the evidence supports it. Arnold does not apply the change automatically.