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Meta Ads — Facebook & Instagram Ads, Analyzed by AI

Arnold connects directly to your Meta Business account, pulls every campaign, ad set, and ad creative, then runs each one through AI Vision analysis and performance benchmarking. You get a prioritized action list telling you exactly which ads to scale, which to kill, and which to fix — backed by data from 500+ real ad accounts.

Connect your Meta account Learn about AI Vision

What Arnold pulls from your Meta account

Once you connect via OAuth, Arnold securely accesses your Meta Ads Manager data. There is no manual export, no CSV upload, and no screenshots. Arnold reads your account structure exactly as Meta sees it — campaigns, ad sets, ads, and every creative asset attached to them.

Campaign Structure

Arnold ingests your full account hierarchy — every campaign, ad set, and ad. It maps the relationships between them so it can identify structural problems like overlapping audiences, conflicting objectives, and budget bottlenecks that hurt performance without triggering obvious warning signs in Ads Manager.

Creative Assets

Every image, video, carousel card, and dynamic creative variation is pulled and analyzed. Arnold does not just look at performance numbers — it uses AI Vision to actually see your ads the way a human would, evaluating visual quality, messaging clarity, and scroll-stopping potential at the pixel level.

Performance Metrics

Arnold pulls granular performance data including spend, impressions, clicks, conversions, and revenue at every level. It tracks metrics over time to identify trends, not just snapshots — catching creative fatigue, audience saturation, and seasonal shifts before they eat into your budget.

Secure OAuth connection — no passwords, no risk

Arnold uses Meta's official OAuth flow to connect to your ad account. You click "Connect with Facebook," authorize read-only access, and Arnold starts pulling data within seconds. Your login credentials never touch our servers.

Read-only access — Arnold cannot modify your campaigns or spend

Official Meta Marketing API integration with full compliance

Revoke access anytime from your Meta Business Settings

Enterprise-grade encryption for all data in transit and at rest

SOC 2 compliant data handling practices

How the connection works

Click 'Connect Meta Account' in your Arnold dashboard

Authorize read-only access through Meta's secure OAuth screen

Select which ad accounts Arnold should analyze

Arnold pulls your campaign data and creative assets

AI Vision analysis begins on every creative automatically

Your prioritized action list is ready within minutes

Every metric that matters, tracked and benchmarked

Arnold does not just pull raw numbers. It contextualizes every metric against your historical performance, industry benchmarks from 500+ client accounts, and time-based trends. A CPA of $15 means nothing in isolation — Arnold tells you whether it is good, bad, or about to become a problem.

ROAS

Return on ad spend across campaigns, ad sets, and individual ads

CPA

Cost per acquisition broken down by audience segment and placement

CTR

Click-through rate with benchmarking against industry averages

CPM

Cost per thousand impressions tracked over time for trend analysis

Frequency

Ad fatigue detection based on frequency thresholds per audience

Hook Rate

Percentage of viewers who watch past the first 3 seconds of video ads

Arnold also tracks video-specific metrics like ThruPlay rate, average watch time, and cost per ThruPlay — critical for evaluating Meta video ad performance that most tools ignore entirely.

Facebook-specific insights

Facebook advertising has its own ecosystem of features, algorithms, and quirks. Arnold understands the platform deeply — from Advantage+ campaign behavior to audience overlap issues that silently inflate your costs. These are not generic recommendations. They are Facebook-native insights built on patterns from thousands of real campaigns.

Advantage+ Campaign Analysis

Arnold evaluates your Advantage+ Shopping and App campaigns against manual campaign performance. It identifies when the algorithm is overspending on low-value audiences and recommends budget reallocation strategies based on patterns from hundreds of accounts.

Audience Segment Performance

Break down performance by custom audiences, lookalikes, broad targeting, and interest stacks. Arnold flags which segments are fatiguing, which are scaling efficiently, and where overlap is cannibalizing your own campaigns.

Placement Optimization

See exactly how your ads perform across Feed, Stories, Reels, Right Column, Marketplace, and Audience Network. Arnold identifies placements that are quietly draining budget and recommends placement-level bid adjustments.

Campaign Budget Optimization Insights

When CBO is active, Arnold monitors how Meta distributes budget across ad sets. It catches scenarios where the algorithm concentrates spend on a single ad set while starving high-potential ones, and recommends manual overrides when necessary.

Instagram-specific insights

Instagram ads demand different creative strategies than Facebook. The audience skews younger, visual standards are higher, and the platform rewards native-feeling content over polished brand ads. Arnold understands these differences and adapts its analysis for each Instagram surface.

Reels vs Feed vs Stories Analysis

Arnold breaks down performance by Instagram surface type. It identifies which creative formats work best in Reels versus Feed versus Stories, tracks completion rates for video content, and recommends format-specific creative adjustments.

Visual-First Creative Analysis

Instagram is a visual platform, and Arnold treats it that way. AI Vision examines your images and video thumbnails for composition, text overlay readability at mobile scale, brand consistency, and visual hooks that stop the scroll.

Shopping & Product Tag Performance

For e-commerce brands running Instagram Shopping ads, Arnold tracks product tag engagement, catalog performance by product category, and identifies which product creative combinations drive the highest conversion rates.

AI Vision on your Meta creatives

Most ad tools analyze numbers. Arnold analyzes the ads themselves. When Arnold pulls your Meta creatives, it runs each one through AI Vision — a computer vision system trained to evaluate ad creative the way an experienced media buyer would, but at scale and without bias.

This matters because performance data tells you what happened, but it does not tell you why. A low CTR could mean a bad headline, a cluttered image, a confusing value proposition, or a thumbnail that blends into the feed. Arnold identifies which of these problems is actually causing the underperformance and tells you how to fix it.

Deep dive into AI Vision Analysis

Evaluates image composition, color contrast, and visual hierarchy

Reads and assesses text overlay effectiveness and readability at mobile sizes

Analyzes video thumbnails and opening frames for scroll-stopping potential

Detects brand consistency issues across ad variations

Identifies creative fatigue before performance metrics show decline

Compares your creative style against top-performing ads in your category

Scores UGC content versus polished brand content for each audience type

Flags compliance risks like excessive text overlay or misleading imagery

What Arnold actually delivers

After analyzing your Meta ad account, Arnold does not hand you a dashboard full of charts and leave you to figure it out. It gives you a ranked list of actions — each one specific, actionable, and backed by the data and creative analysis that supports it.

Sample Arnold Output — Meta Ads Analysis

Kill

Summer Sale V3 — Static Image

CPA $42.10 (3.2x above account average). CTR has declined 47% over 14 days. AI Vision: cluttered image with 6 competing elements, CTA text is unreadable at mobile size. Recommendation: pause immediately, reallocate $180/day budget to UGC Testimonial #7.

Scale

UGC Testimonial #7 — Video

ROAS 6.8x (best in account). Hook rate 78%, completion rate 34%. AI Vision: strong opening frame with face and product visible in first second. Audience 18-34 F performing 2.4x above average. Recommendation: increase daily budget by 40% ($120 to $168), test 3 new lookalike audiences.

Fix

Product Demo — Carousel

Decent CTR 2.1% but conversion rate dropped 60% last week. AI Vision: first carousel card is strong, but cards 3-5 repeat information without adding value. Recommendation: reduce to 3 cards, add pricing on card 2, add testimonial quote on card 3.

Test

New creative opportunity

Competitor analysis shows 3 competitors running UGC-style Reels ads with strong engagement. Your account has no Reels-format ads currently. Recommendation: create 2-3 vertical video ads (9:16) with UGC-style content for Instagram Reels placement.

Built on real agency experience, not just data

Arnold is built by Trendflow, an ad agency that has managed Meta campaigns for 500+ clients over 7 years. The patterns Arnold detects, the benchmarks it uses, and the recommendations it makes come from real campaign management experience — not generic best practices scraped from blog posts. When Arnold tells you to kill an ad, it is because the agency has seen that exact pattern destroy ROAS hundreds of times before.

Pattern Recognition

Arnold recognizes underperformance patterns from analyzing hundreds of real Meta ad accounts — not theoretical models.

Speed

Full account analysis in minutes, not hours. Get your action list the same day you connect your account.

Continuous Monitoring

Arnold does not stop after the first analysis. It monitors your account and alerts you when metrics shift.

Always Learning

As you implement recommendations and results change, Arnold adapts its analysis to your specific account patterns.

Your Meta ads deserve better than guesswork

Connect your Meta account today and get your first prioritized action list in minutes. Starting at €99/month per project.

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