A specific action
The recommendation identifies the proposed campaign or creative change.
Actionable Tasks
From recommendation to campaign work.
Review a proposed change, inspect its reasoning and organize the work. Keep the action and its context together as you assign and complete tasks.
Illustrative example · fictional account
Spring Collection · 7 daysRecommended action
Pause this variation and review the next test
Spend$312Conversions3CPA$104CPA target$40
Why this recommendation?
$312 ÷ 3 conversions = $104 CPA, or 2.6 times the $40 target. Check that the reporting period and attribution are complete before acting. A new creative test is a proposed next step, not a guaranteed recovery of the spend.
Supporting rationale
Review the relevant data and assumptions before deciding how to proceed.
Work you can track
Assign tasks and track completion. Campaign changes still happen in your ad platform.