Product-led still image
Competitor Intelligence
A closer look at your market.
Review the available ads from brands in your market. Compare their messages and creative formats, then develop tests suited to your own account.
Illustrative example · fictional account
Outdoor lifestyle concept
A pattern worth testing
Both concepts emphasize everyday use. Test a specific use case in your own creative, then compare the results with your current message.
Public ads reveal creative and messaging. They do not establish a competitor’s spend, conversions or profitability.
Creative context
Explore the offers, formats and messages visible in the available competitor ads.
Patterns to investigate
Look for repeated concepts or differences in positioning. Treat them as observations, not proof that a campaign is profitable.
Your next test
Connect a useful observation with your own offer and audience. Measure the test in your account.