Keep the business goal visible
A recommendation should be relevant to the customers, products and outcomes you care about.
Small Business
Campaign priorities for your business.
Bring your campaign goals and account data into one review. Arnold proposes specific changes with their rationale, so you can decide what fits your priorities.
Illustrative example · fictional account
Spring Collection · 7 daysReview for pausing
Pause this variation and review the next test
Spend$312Conversions3CPA$104CPA target$40
Why this recommendation?
$312 ÷ 3 conversions = $104 CPA, or 2.6 times the $40 target. Check that the reporting period and attribution are complete before acting. A new creative test is a proposed next step, not a guaranteed recovery of the spend.
Organize the next changes
Review the proposed actions and plan the work around your business. You apply campaign changes in the ad platform.