01
Connect an account
Connect Meta and select the project’s ad account. Add the campaign objective so the analysis has the relevant context.
How it works
From account to campaign work.
Arnold produces analysis and recommendations. You review the evidence and apply the changes.
02
Review the analysis
Arnold brings together performance, creative observations and recommended actions. Open the reasoning where you want more detail.
03
Apply and review
Make campaign changes in your ad platform. Use tasks and analysis history to organize the work and review the results.
Illustrative example · fictional account
Spring Collection · 7 daysRecommended action
Pause this variation and review the next test
Spend$312Conversions3CPA$104CPA target$40
Why this recommendation?
$312 ÷ 3 conversions = $104 CPA, or 2.6 times the $40 target. Check that the reporting period and attribution are complete before acting. A new creative test is a proposed next step, not a guaranteed recovery of the spend.
Before you begin
What can I connect?
Meta Ads is available. TikTok and Google Ads are listed as upcoming on the public platform pages.
Does Arnold change campaigns automatically?
No. Arnold provides recommendations. You make campaign changes and produce the creative.
How do I get started?
Create an account and complete onboarding. You will need access to the Meta ad account you want to connect.